Ticketfly announces expansion into Canada
by Tyler Munro
January 17, 2013
Ticketfly has announced that it’s finally making its move into Canada, partnering with promoters like Union Events and Collective Concerts to try and corner the market in indie concerts across the country. They’ll also be working with other groups, like Wavelength, Inertia Entertainment and student groups in Alberta and Calgary. It’s likely they’ll expand further once they get up and running, too.
For anyone unfamiliar with Ticketfly, the selling point is its multiplatform implementation, working with sites like Twitter and Facebook to streamline the ticket buying (and selling) experience. To help make the transition to the North they’ve enlisted Bruce Morrison, former director of operations at Ticketmaster Canada.
“We saw a great opportunity to bring our brand of technology-forward ticketing and marketing to an underserved market,” said Ticketfly CMO and Head of Product Gannon Hall. “According to comScore, Canadians have the highest level of Internet usage worldwide and are power users of social networks. Our platform leverages the mobile and social web to turn fans into marketers, increasing event discovery and driving ticket sales. Plus we’re huge fans of Rush and Neil Young.”
Is that last line a little bit patronizing? Sure. But while the benefits are at least initially from a marketing standpoint, we’ll welcome any alternative to the current ticket buying status-quo.