Track Of The Week: "Your New Beloved" by Lovelife
by Chris Budd
February 22, 2013
Lovelife are Brooklyn-via-London synth-pop duo Lee Newell and Ally Young who’s song “Your New Beloved” is stuck in my head.
The song comes from the bands’s EP The Fourth Floor, out now via National Anthem on ten-inch vinyl, with a free download here.
Lovelife utilize swirling synth pads, impassioned vocals, and robust, precise beats to create a blend of smooth, brooding R&B and shimmering pop with more substance than most. Even though they’ve only been around for a short time, the band’s buzz has been growing and growing. Last year, the band tore up CMJ with praise from Yours Tru.ly and Under The Radar, plus adding fans and followers from great remixes they’ve crafted for The Killers, Neon Trees, and Imagine Dragons. The band are poised for a coast-to-coast U.S. tour stopping through this year’s SXSW festival. Look for a new album later this year.
Check out “Your New Beloved”.
Lovelife’s Lee Newell said that he wanted the video, directed by Frederick Lloyd, to reflect how isolating and self reflective a transition as serious as the end of a relationship can be, “and it does exactly that through dark imagery and symbolism. Check out the video below.