Was Joey Bada$$ even alive back when we all owned Ecko’s rhino sweaters? Probably not. But here he is rapping for the brand with K.R.I.T. & Smoke DZA in “Underground Airplay.” Is it enough to give the brand its boom back? Probably not. But it’ll try the Underground Airplay mixtape comes out in full in March.
Watch the new Joey Bada$$ video, “Underground Airplay” featuring Big K.R.I.T. and Smoke DZA
February 8, 2013