In an I Have No Idea How To Feel About This move, Playtex has made Andrew W.K. the face of their new product, Fresh + Sexy Wipes, a cleansing wipe made for everyone’s everywheres “before and after they engage in sexual activity.” I’ve been staring at this image for 20 minutes trying to work out how I feel, and I am a huge Andrew WK fan and I love wipes as much as anybody.
Playtex further confused the matter by trying to explain their reasoning in a statement:
“This exciting new product required the help of someone who could embody the brand’s playful yet bold campaign; someone who could party hard, but still be clean when it counted. Andrew W.K. is that someone and we are thrilled to have him on board with us.”
To celebrate the marriage of this unlikely pair, the tampon company and “Party Til You Puke” singer will be rolling out 100 exclusive Andrew W.K. Sensory Kits, which promise “dramatically hitting all five of the recipients’ senses from the packaging to the content inside,” which, to be honest, sounds more frightening than fresh and sexy, but if you’re one of the lucky recipients of this Andrew W.K. sex hygiene kit, please let us know what’s inside.
They’ll be making it official this weekend at the SXSW Interactive Fresh + Sexy Party, so if you’re in Austin, make sure to swing by and have a drink on Playtex and their Wipes.