Cracker's "Low" was played over a million times on Pandora, and the band was only paid $42.25
by Aaron Zorgel
June 24, 2013
Cracker got paid $42.25 for 1,159,000 plays of their 1994 hit "Low." This means that Pandora pays out 0.003 cents per play. If your song gets listened to 300 times, you make a single shiny penny.
In a blog post on his website, former Low guitarist David Lowery revealed some rather startling figures, breaking down the royalties the band is receiving from popular subscription music sites for their 1994 hit “Low.” Last quarter, “Low” was played 1,159,000 times, and Pandora paid out a whopping $16.89, which Lowery points out is less than he makes from a single t-shirt sale. It’s also less than the price of one CD in 1994.
To illustrate how low this figure is compared to similar royalty sources, Lowery showed that for the same period of time, Sirius XM paid him $181.00 (“Low” probably gets some pretty high rotation on Lithium, right?!), terrestrial radio paid him $1,522.00, and Spotify paid him $12.05 for nearly 10% of the streams.
Lowery only owns 40% of the song, so when you factor in the rest of the band’s share, Cracker got paid $42.25 for 1,159,000 plays. This means that Pandora pays out 0.003 cents per play. If your song gets listened to 300 times, you make a single shiny penny.
Read Lowery’s breakdown here, and remember: if you want your favourite artists to get paid, go to their shows, and buy merch. Put the money in their hands.