Apple unveils $300 coffee table book
by Luke Ottenhof
November 15, 2016
The $300 book comes bound in linen and features 450 photos of Apple products of the past and present.
In case anyone was worried about Apple running out of incredibly inaccessible, overpriced and ethically-questionable technology for us to purchase, fear not. They’ve gone old-school and released a book.
The book in question, titled “Designed in California by Apple,” is crammed with 450 photos of Apple products bound in linen. Fucking linen. A smaller incarnation will run enthusiasts $199, while the larger edition will cost buyers a mere $299 to ogle at pictures of Apple products “in a deliberately spare style,” according to a press release issued by the tech giant today.
Designated by chief designer Jony Ive as “a gentle gathering of many of the products the team has designed over the years,” the book should satisfy those looking for further permeation of their lives by the California tech pioneers. The book will be available tomorrow online via Apple and in select Apple stores.