For all her talents, Lady Gaga is relying more and more on throwaway stunts to draw attention to herself while we wait for more news on ARTPOP. The latest is this useless teaser directed by hack photographer Terry Richardson, whose gimmicks range from using disposable cameras to having beautiful women stand lifelessly in front of a blank wall.

This one’s different, though, because it looks like it was shot with Instagram and features Lady Gaga ruining a perfectly good piece of cake by rubbing her butt all over it. The full clip is apparently on the way, though the song might not even be on ARTPOP when it comes out next year.

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